by Metro Photography London
UK Model Advice & Metro Photography London are of the opinion that Apple definitely does not do anything by halves, as the model for the new Apple headquarters is unveiled. Award winning architecture by Sir Norman Foster and team creates a dynamic and forward thinking model true to Apple style.
Suffice to say the building will be huge- with what is now 175 acres, 80 percent of which is asphalt will then be turned into 80 percent of open space and parkland with a large and positively futuristic sphere of glistening glass smack bang in the middle of it. Yes it does look like a flying saucer, perhaps a reflection of Apple’s advanced approach at technology, perhaps a whimsical jab at the technological beasts they have become.
The giant Apple Headquarters will also be environmental friendly, as Senior Director of Real Estate and Facilities at Apple, Dan Whisenhunt states, “This will be one of the most environmentally sustainable developments on this scale anywhere in the world. A building like this will use 30 percent less energy than a typical corporate building in the Valley. And that’s 100-percent renewable energy, which is unheard of on this scale, with most of it produced on-site.” This shows us Apple’s attempt to minimise their carbon footprint by setting an example to the billions of Apple product users out there. iPad and iPhone’s are both green and the building and facilities reflect this too. Dan Whisenhunt, Apple’s director of real estate and facilities states that the building will “be one of the most environmentally sustainable developments on this scale anywhere in the world…A building like this will use 30 percent less energy than a typical corporate building in the Valley. And that’s 100-percent renewable energy, which is unheard of on this scale, with most of it produced on-site.”
The concept behind the building itself is plane as day, with the spherical shape mirroring Apple’s continual development and growth along with the not so hidden subliminal message of Apple equalling eternity and their willingness to remain the reigning champions in the technological games. Apple’s Chief Financial Officer Peter Oppenheimer said, “We wanted this to be a walkable building, and that’s why we eventually settled on a circle.” Enabling employees easy access from one side of the building to the other in a fluid and natural manner with Oppenheimer elaborating that, “the concept of the building, is collaboration and fluidity.”
Nature plays a major part in this project as award-winning arborists and landscape designers are already in the first stages of cultivating the 7,000 fruit, olive and oak trees soon to be apart of the development. Apple’s CFO claims that the green thumb “started with Steve (Jobs), but it’s embedded in all of us. We love California, and by adding over 2,500 new and indigenous trees that truly belong here, we’re bringing back the beautiful orchards that once made up this valley.”
In conclusion, Apple is home once again in beautiful sunny California where nature will be able to thrive in all its glory under the watchful and nurturing eye of Apple. Oppenheimer said, “It’s always been and always will be Apple‘s home. And in addition to bringing the best office building ever, we wanted to return this beautiful piece of land to its natural state. That’s part of the Apple culture.”
See you on the catwalk,